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SOBRE NOSOTROS

ABOUT US

ES
Eter Eter es un estudio de diseño y dirección creativa basado en la Ciudad de México enfocado en el desarrollo de nuevos lenguajes gráficos y narrativos para marcas, proyectos creativos y personas. Nuestro trabajo sigue tres ideas clave: Estrategia (Lo que se necesita lograr), Concepto (Lo que nos hace diferentes) y Estética (Lo que nos atrae); para resaltar lo que hace diferente a cada uno de nuestros colaboradores y que cada proyecto sea único; funcionando como cimiento para construir una identidad reconocible que contribuya a la cultura.

EN
Eter Eter is a Mexico City-based design and creative direction studio focused on the development of new graphic and narrative languages for brands, creative projects, and people. Our work is guided by three core ideas: Strategy (What needs to be done), Concept (What makes us different) and Aesthetics (What attracts us)–we highlight what makes each collaborator unique so every project becomes distinctive–serving as a foundation to build a recognizable identity that contributes to culture.

METODOLOGÍA

METHODOLOGY

01
BRIEF

INTRODUCTIONS

The project and expectations are presented during an in-person or virtual meeting.

We discuss the background, goals, objectives, needs, pain points, competition, target audience, processes, etc., in order to establish a framework of what
the project is like now and what we hope to achieve.

02
CONCEPT

2 NARRATIVE PATHS

We explore the various conceptual
and aesthetic approaches for the project, as defined in the brief.

The concept establishes a robust narrative foundation upon which
the project’s aesthetic universe can be built.

03
DESIGN

2 GRAPHIC PROPOSALS

Two graphic design proposals are developed based on the chosen conceptual direction.

At this stage, logos, icons, typography, color schemes, photography, textures, illustrations, and taglines
are developed.

04
IMPLEMENTATION

SYSTEM DEVELOPMENT

Concept and strategy are combined to develop a visual identity system that meets the project’s needs for creating a user manual.

At this stage, you can expect to see packaging, marketing materials, social media, interior design, promotional materials, spatial design, website, editorial design, and animation.

05
DELIVERY

FULL PACKAGE

The entire project is delivered, including presentations, files, editable documents and guidelines via cloud.

SERVICIOS

SERVICES

BRANDING

MERCH DESIGN

EDITORIAL DESIGN

ANIMATION

ART DIRECTION

WEB DESIGN

ILLUSTRATION

PACKAGING DESIGN

If you require a service that’s not listed
feel free to ask us at: etereter.projects@gmail.com

ETER ETER is a Mexico City-based design and creative direction studio focused on the development of new graphic and narrative languages for brands, creative projects, and people.

YASMINA

MUCHA DISCOTECA

ELUVIERA

CHOZA

TONY DELFINO

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